BLACK and BLUE: The origin of our Jeans materials and from
where we source our fabrics.
Dear valued DEZHART Family,
Allow us to share the impressive path traced by our fabrics from their origin to our remarkable denim jeans. At DEZHART, we are committed to conscious and responsible fashion, and ethical principles guide our practices.
We obtain our exceptional conscious Blue denim material from a well-respected producer known as LNJ Denim, operating under the esteemed umbrella of RSWM Limited, the flagship entity of the LNJ Bhilwara Group.
Established in 2007, LNJ Denim has an annual manufacturing capacity of 25 million metres of fabric. With its sustainability initiatives focusing on water management, energy conservation, and recycling & waste management, LNJ Denim has affirmed its standing in the industry as an innovator and superior provider of denim fabric. The company uses advanced dyeing techniques that require less water and fewer chemicals. In addition, all wastewater from their processes is treated and purified with reverse osmosis before being returned to the environment cleaner than before.
At DEZHART, our black denim jeans symbolise our deep-rooted desire to reduce reliance on synthetic fibres. We achieve this by predominantly using 98% cotton and 2% elastane in our jeans, representing our dedication to comfort, style and eco-consciousness. Our unwavering allegiance to transparency nourishes our relationship with SURYALAKSHMI Cotton Mills Limited. They provide us with outstanding black denim that impresses customers like you.
Founded in 1962, Suryalakshmi Cotton is one of the pioneers in India’s premium denim manufacturing sector, with globally acclaimed brands known for their original denim. They are not just denim producers but are reshaping the industry with their considerable efforts towards sustainability, focusing on waste reduction, water conservation and climate change mitigation. Their vision is to create denim products with zero waste, which is a testament to our collaboration.
This was all made possible through RCBC, our reliable supplier with a deep passion for quality and artistry. In our quest for high-quality, sustainable denim, RCBC has proved to be an irreplaceable component. They shoulder the responsibility of procuring the fabric and ensuring its authenticity. The exceptional quality of our Blue and black denim and the sustainability we strive for are closely guarded by our partnership with RCBC. Our LINK with RCBC allows us to provide you, our valued customer, with this exceptional denim fabric made by LNJ Denim and Suryalakshmi. We truly appreciate their dedication to reducing environmental impact, which results in our products’ unmatched durability and attractiveness. Embracing our jeans, you can feel the artisanal skill imbued into every fibre, reflecting your intentional choices.
The journey from LNJ Denim to Suryalakshmi to RCBC, and from there onto you, symbolises our mutual commitment to responsible fashion.
We assure you that each pair of jeans captures the spirit and skill of the artisans who meticulously work on our products.
From everyone at DEZHART, we thank you for choosing us, and we invite you to join us on our meaningful journey towards creating a future where fashion and sustainability unite. Recall every time you wear our jeans, the conscious choice you’re making and the positive impact it has on the planet.
With deepest appreciation,
The DEZHART Team